With one large breath, Dandelion is blown out of Crayola’s 24 pack
If there’s ever been a moment to be cliche and say the cat’s out of the bag, now is it.
Crayola, the supplier of colorful art materials, was set to announce the retirement of one of its classic colors in the popular 24-count pack of crayons. The company planned to do the big reveal during a live broadcast on Facebook Friday morning in New York’s Times Square.
Instead, on Thursday, the colorful company announced that Dandelion — that bright yellow hue — is the crayon retiring to the Crayola Hall of Fame, calling the color “an adventurous spirit” with “a case of wanderlust.”
But Dandelion is pretty young for retirement: It was introduced in 1990, after the Crayola Hall of Fame inducted its first eight members. Not to put too fine a point on it, but can you live a fulfilling life and retire before the age of 30? And, if it has a case of wanderlust, how will those adventures happen if it is sitting on a shelf not spreading its colorful demeanor to art projects everywhere?
Right now, it’s unclear why Dandelion’s announcement came a day early; the countdown clock to the big Friday announcement was still on Crayola’s website at 3:30 p.m. ET on Thursday.
Twitter may hold the answer: A user posted a photo of Crayola’s 120-count box of crayons in what he says is a Target store — and the box clearly says “Dandelion is retiring!” This tweet was posted two hours before Crayola made its announcement on the company’s social media channels.
Bye-bye Dandelion. I never thought you were a weed.