Getting up to speed, local business owners get social media savvy
Millennials grew up at the dawn of social media, and for them using it is nearly an innate sense. And a marketers dream. Generations before, however, aren’t necessarily equipped with the ins and outs—and apps—of social media based marketing.
The Saratoga Chamber of Commerce is hoping to change that.
The Chamber is hosting monthly social media workshops on the third Friday of the month through July. The first workshop, “Social Media Success: Best Practices and Action Steps,” is this morning (Friday, April 21) from 9 a.m. to 10:30 a.m. in the Chamber of Commerce office.
Photograph by George Sakkestad<br />Cherrina Yoon, Marketing Director and Social Media Coordinator at Sue’s Gallery Cafe in Saratoga photographs a couple of lattes for their Instagram page.
The sessions will cover the four most used social media platforms. Facebook, the biggest, with 1.79 billion users worldwide. Instagram, used mainly for photos and videos, has 500 million users and is a fast-growing platform with quick engagement. Twitter is used for sharing information and opinions, with 319 million worldwide users (including all of our elected officials). LinkedIn, with 467 million users, is mostly used for connecting with individuals during job searches or for professional opportunities.
The Chamber’s social media workshops are a bit of an extension of its monthly “Lunch and Learn” workshops, according to Amanda Rosas of the Chamber. The premise of both events is to bring a facilitator in for a topic that would benefit or interest Chamber members.
“My inspiration for this type of workshop is my community, especially here in the Village,” Rosas said. “I’m excited to be able to help my neighbors create more visibility for themselves, and Saratoga. It is a win-win for everyone.”
Each workshop will feature a nonprofit organization, not only to give publicity to the organization but also to put forth their social media strategies and talk about what works and what doesn’t. The Saratoga Senior Center will be featured this month, followed by CAREpoint in May and Assistance League of Los Gatos-Saratoga in June. A nonprofit for July has yet to be named.
Rosas saw how successful these types of workshops were for neighboring Chambers, so she started them in Saratoga.
This Friday’s workshop is open to the public, but it is likely that the following three will be exclusively for Saratoga Chamber members. There is a larger-scale social media workshop on May 12 called “Boost Your Business with Facebook,” co-hosted by the Saratoga, Campbell, Cupertino and Los Gatos Chambers of Commerce. The event will feature Congresswoman Anna Eshoo and Assemblymember Evan Low. The free event is open to all, but registration is required.
For more information on the Saratoga Chamber social media workshops, visit saratogachamber.org. To register for Boost Your Business with Facebook, visit boostcampbell.splashthat.com.
The Chamber offices are located at 14460 Big Basin Way.