Trump sons take helm of company, eye domestic expansion
Apprentices no more, Eric and Donald Trump Jr. are now at the helm of the Trump Organization and adjusting to the reality presented by their father’s presidency. They’re eyeing ways to use the new lease on the family fame by expanding the brand into parts of the United States that embrace him.
Some business has slowed as a result of the pledge to stall international dealmaking while Trump is president. But a U.S. push is planned, and two new hotel chains are being considered — a four-star brand and a less luxurious line — possibly in states where Trump triumphed over Democrat Hillary Clinton last November.
“I think it makes it naturally easier if you’re going into a place that’s not adversarial to you,” Donald Trump Jr. said in a recent interview.
The Trump Organization is a private, family-run business that owns billions of dollars’ worth of hotels, office buildings, golf courses and management and licensing agreements. Although foreign deals are on hold, the company will complete existing projects, including ones in India, the United Arab Emirates and the Dominican Republic.
Because overseas markets have been hotter for the Trump brand, the company could lose some new revenue, the president’s sons suggested.